More of the copy written by big companies, including blog posts, ads, and even more in-depth material such as white papers, is likely to be AI-generated in the near future. As Search Engine Land reports, Bankrate is just one large company that admits to using AI (though it insists that content is also edited by humans).
Google responded to this by saying there’s nothing inherently wrong with using AI, provided it’s not used for SEO purposes. This is basically the same as Google’s policy for any content, that it should be made for human users and not game the search engines.
As AI is used more and more, there’s little point in Google or anyone else condemning it, especially when it’s quickly getting harder and harder to detect. See the post Can AI Be Detected?.
Of course, Google itself, along with Microsoft, has launched its own AI tool.
Why Wouldn’t They Use It?
Because AI tools are so new (at least in terms of public awareness), there seems to be a reasonable debate on whether to use them or not. However, in reality, there’s really nothing to argue about. As people and businesses of all kinds and sizes, come to see how efficient these tools are for so many tasks, there’s no conceivable reason not to use them.
The only caveat might be, as discussed above, is whether Google will be able to detect AI and penalize such content. This is not likely, as Google itself admits, as long as the content passes the “high quality” test. More sophisticated users will most likely follow Bankrate’s example and still use humans to edit AI-generated content. Otherwise there could be some embarrassing mistakes. But proofreading takes a lot less time than creating from scratch.